why media industry create hype to their employees salary

now present trends in the media was very hard
and the industry growth also reflect on the soft industry in the era of 2003.
why because
the stratagical movements of media chairmains policy's
because in the telugu media ramoji group is the main and big company
they have 10,000 and above people in the mean while
the sakshi and other media gave high salary
generally the impact is directly to group of ramoji
this is the main logic
and also the general elections also coming soon this also one factor